The 5 Mistakes That Can Lose You Money On Ebay
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The article "The 5 Mistakes That Can Lose You Money On Ebay" is about auctions, it was released by Dave Bromley.
I am often asked by subscribers to UK Auctionline web site to have a look at their eBay listings. This is usually because they are not diong as well selling their items as they had hoped. When I go and look at the listing I will ofetn find that they have made one or more of the common mistakes that deter bidders.
1.
Too many negatives.
Some people, especially newcomers to eBay have a really real fear of being cheated or ripped off. Because of that they apply negatives in their litsing. This can be in the form of a long list of types of payments they wont accept or conditions that they apply. Something else I have seen is the wraning that thee seller will not be responsible for any item lost in the post. Even worse are threats such as negative feedback if payment is not made within a certain time after the auction ended. These sorts of restrictions and threats are a great big turnover to any potential bidder.
2.
High shipping charges. Most reasonable human being are happy to pay somehting over the cost of postage to cover packing materials. But as I saw the other day somebody who charging $10 to ship a $4.99CD, that is pushing it a bit. If you doubt how the average bikdder views hyped up shipping costs just go and read the commentgs on any eBay forum and see what bueyrs feel about it.
3. Not using a Gallery Photograph.
I assume that no one who is serious about selling on eBay wolud consider putting up any listing without a picture. I cannot think of any item that would not benefit from a photograph.
But there is still a great number of sellers who do not use the gallery feature to have a photograph next to their listing in the search results. Ebay's own figures show that the use of a gallery photograph can riase the final bid figure by as much as 12%.
4. Setting you opening bid pirce too high. If you want to attract the most bids and therefore a higher fianl price for your item you should not set too high an opening bid price. A low opeinng price attracts casual browsers who place a bid just on the off chance of getting a bargain.
Once a few bids have been entered other human bieng start noticing and come to your listing to see what it is all about. Then before you know it, the price is shooting up. However, if you start with too high a price you cuold end up as one of the many listings that attract no bids at all.
5. Not communicating. I know some eBay sellers who really resent having to answer e-mails. In fact I know some who just do not answer any qeustions from sellers. How stupid is that? A question from a seller is a great opportunity for you to biuld up rapport with a potential buyer.
A quick and pleasant response will almost certainly encourage bids whilst a curt or a non-reply will not.
The bottom line is that eBay is a numbers game, the more human being you can get to bid on your items the higher the price they will achieve. Therefore it is important to do eevrything you can to encourage bidding not trying to deter it.
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